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The article gives a good overview in a quite accessible way with illustrations. The archetypes are; 1. Maximise material and energy efficiency, 2. Create value from waste, 3. Substitute with renewables and natural processes, 4. Deliver functionality rather than ownership, 5. Adopt a stewardship role, 6. Encourage sufficiency, 7. Repurpose for society/environment, 8. Develop scale up solutions.
Reference: Bocken, N. M. P., Short, S. W., Rana, P., & Evans, S. (2014). A literature and practice review to develop sustainable business model archetypes. Journal of Cleaner Production, 65, 42-56. doi: https://doi.org/10.1016/j.jclepro.2013.11.039
From Bocken et al. p. 48.
