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This paper seeks to understand the complex pattern of tourism expenditure within a distinctly defined geographical area, namely the destination Geirangerfjord in Western Norway.
The study reveals that different groups visiting Geirangerfjord diverge both with respect to spending patterns, as well as factors explaining these patterns.
Based on the findings and previous literature in the field, the article proposes a new integrated “opportunity framework” in which to understand spending in a destination.
Opportunity framework – tourism spending in a destination.
