Screen shot from European Tourism Futures Institute report for PROWAD – Link.
“The objective of this report is to provide an overview of current trends in tourism in general and nature-based tourism in particular. It raises awareness about the various types of trends that are driving change and that could affect the operations of small and medium sized tourism businesses. Hence, it provides crucial insight into how changing trends and customer preferences will open up new market opportunities for nature-based tourism.” (Quote from introduction to report.)
Includes both report and easily accessible fact sheets for different types of nature tourism.
Reference: European Tourism Futures Institute 2019 Tourism and Nature. Key Market Trends and Important Implications for SMEs (Fact Sheets and Report).